Waring Commercial offers high-performance, large-volume food processors and blenders, heavy-duty heating appliances such as grills, griddles, toasters and deep fryers, and a variety of specialty products.

We partnered with our marketers to completely transform their brand from the ground up. Starting with deep ideation sessions, I developed fresh concepts that truly captured their vision and set the foundation for a bold new direction. From there, I brought the brand to life through new photography that reflected the updated look and feel, and built out a comprehensive style guide to ensure consistency across all digital platforms. To tie it all together, I collaborated closely with developers to design and launch a brand new website on Salesforce Commerce Cloud — giving the brand a seamless, elevated presence online.