BaBylissPRO was dropping something big. The Style/Switch™, a game-changing all-in-one tool that lets you curl, style, and dry your hair without swapping between a bunch of different products. One unit, endless looks. Pretty revolutionary for the hair tool space.

The problem? As hot as the product was, it didn't have a dedicated landing page to really tell its story and get people excited. For a launch this big, consumers need a place to land, learn, and get excited. A strong landing page would've been the perfect home base to build brand awareness, and convert all that buzz into actual buyers.

The primary purpose of creating a dedicated landing page for the BaByliss Pro Style Switch was to maximize the commercial potential of a product identified as a likely top seller within the BaByliss Pro lineup.